My New Logo: AI Did the Donkey Work, But I Wiped Its Backside

Have a look at my new logo (above). Not too shabby, is it? Now, before you think I’ve shelled out a small fortune to some fancy design agency, you'd be miles off the mark.

As a bit of a tight arse - and I’m not ashamed to admit it, especially when I can get a decent result for free - I decided to put the artificial intelligence tools to the test.

I asked the AI to whip up a logo for me. And honestly? It didn't do a bad job at all.

The basic concept and design structure were there, which is definitely the hardest part of any design process. It did the heavy lifting, the donkey work, if you will.

But here’s the rub, and a bit of a reality check for anyone thinking AI is a complete, hands-off solution. The first result? Blue. Which was absolutely not what I asked for.

I ran it again. And again. And again. Every follow-up design, while inching closer to the right style, still had elements of that stubborn blue lurking about.

It quickly became clear that the AI was a cracking starting point, but it wasn't going to cross the finish line all by itself. So, I had to crack on and finish the job myself.

I pulled the best design into Photoshop, rolled up my sleeves, and manually altered the colour to exactly what I needed. The moral of the story? AI is an unbelievably powerful tool, and it saved me time and a good chunk of money.

It gave me a foundation that would have taken me hours to sketch out or would have cost a designer’s fee.

However, it wasn't perfect. I still had to step in, put my own graft in, and refine the output. Or, as I like to put it: AI did the donkey work, but I still had to wipe its backside.

It's a free logo that I like. A lot.

I got the core design for nothing, learned a bit more about AI limitations, and got to flex my Photoshop muscles. If you're looking for a new design, give AI a try - just be ready to bring your own elbow grease to the party!

And. Well. This might be embarrassing. 

But. 

Am I the only one who effs and blinds at AI?